Episode 1:

August 2021

A conversation with Richard Hoover, founder of Santa Cruz Guitar Company

Acoustic Coffee Company spent some quality time talking to Richard Hoover, founder of Santa Cruz Guitar Company, about his love and passion for crafting fine acoustic guitars. Richard is one of the most wonderful people you would ever meet, and he welcomed us into his shop and shared just a few of his perspectives about his life dedicated to building something special.


To learn more about the Santa Cruz Guitar company, their approach and how you can purchase one of these wonderful custom instruments.

Visit the Santa Cruz Guitar Website