That's what it is!
“You see, now, there’s a bit of a movement, there’s a lot of both male and female guitarists, singers, and songwriters. And if you can give one kid the seed, and it grows, and it comes out to be the next big blues rock star then you know what? I’ve done my job; I’ve done what I set out to do so many years ago. Not only have I developed a little career for myself, but I have also helped others the same way BB King helped me when I was 12 years old. And it’s a great name, ‘Keeping the Blues Alive.’ That’s what it is.”
Joe Bonamassa
Co-Chairman and Founder